12 apps.
12 months.
No idea what I'm doing.

A marketer playing developer, one app per month.
Writing about what breaks, what it costs, and what actually helps.
Probably failing. Definitely documenting it.
You'll either relate or feel relieved you didn't try this yourself.

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Skills

Programming

HTML, CSS, PHP, basic SQL (and vibe code for everything else)

SEO

Searchmetrics, MOZ, SEMrush, Ahrefs, Screaming Frog, AWR

CMS

WordPress, Shopify, Strapi, Squidex, Contentful, Storyblok (and honestly pretty much anything you'd throw at me)

Reporting

GA4, GTM, Search Console, Mixpanel, Metabase, Trevor

PM stack

Airtable, Slack, Jira, Linear, Confluence, Notion

Methodologies

Agile, Scrum, Kanban

Design & video

Adobe Suite, Figma

Travel Diaries

Industry TravelTech (Mobile + Desktop App)

Stage Seed

Role Head of Product Growth

Period Feb 2024 – May 2025

Team Built 5 People. 2 Developers, 3 Marketers

Context

Coming soon, check other experiences