Branding

The brand was inconsistent across channels, and successive rebrand attempts had stalled before reaching implementation.

The product looked dated next to the category leader, the website was a patchwork of disconnected landing pages built ad hoc, and there was no system in place to scale either the brand or the web presence as the company added new products.

Public reviews sat at 1.5 on Trustpilot driven by frustrated freelancers, while internal client NPS consistently exceeded 70, creating a damaging credibility gap.

Social was inconsistent, the careers presence was outdated and disconnected from the main brand, and recruitment was suffering as a result.