Growth

The only available measure of a partnership, signups carrying its code, counts attribution rather than addition.

Paid was believed to have collapsed from its peak, with no agreement on whether the decline was real or what to do about it.

The company was paying $6K a month for two agencies, one for mobile acquisition and one for social media that returned nothing, working from reporting that turned out to be fundamentally wrong, while the user base remained concentrated in the Netherlands with no path to a larger market.

Partnerships had been attempted but never productized. The company was selling branded content one-off and had tried distributing free vouchers to travel agencies without success, with no activation, no clarity on what partners were actually getting, and no sales infrastructure to scale any of it.

A poorly executed rebrand had wiped out years of organic visibility. Those mistakes were replicated across a site localized in 10 languages simultaneously.

No reliable channel attribution meant no foundation for testing or scaling paid investment confidently.

Online legal documents business in Spain with weak general organic visibility and no structural SEO foundation to compete on commercial keywords.

Food delivery marketplace in Ecuador with stagnant organic visibility and no measurable SEO contribution to acquisition.

Two food delivery sites needed to be merged into one after a company acquisition — a 10,000-URL migration with zero tolerance for ranking loss.

Food delivery marketplace operating across LATAM needed to improve visibility on sushi delivery pages across multiple country markets in a short window.

Self storage business hit by a Penguin penalty, with degraded domain trust and no visibility on its most commercially important keywords.